SEO & Content Strategy Leader · AI Enablement Ambassador
I make brands discoverable.
I lead SEO and content strategy — helping the right people find you with smart data and genuinely helpful content (no keyword-stuffed word salad). Then I bring AI to the whole team, so we scale all of it without losing the human judgment that makes it good.
What I do
My job is making the right people find you — with data, genuinely helpful content, and solid technical SEO. Then I use AI to scale all of it, and help your team do the same.
Get found
Technical and on-page SEO that helps search engines (and real humans) actually understand your site — and send the right people to it.
Helpful content, not filler
Content strategy built around what people are genuinely searching for. The kind that earns trust and rankings, not the kind that pads a word count.
Decisions backed by data
Search and analytics data turned into a clear roadmap, so you're investing in what moves the needle — not what felt like a good idea on Monday.
AI enablement for teams
I train and coach teams to fold AI into their day-to-day the right way — with real workflows and guardrails, not another tool nobody opens.
Scale without the headcount
AI does the heavy lifting on research, briefs, and content ops, so a small team can punch way above its weight. Judgment stays human.
AI change leadership
As an AI ambassador, I help whole orgs adopt AI — turning skeptics into power users and busywork into automation, without the hype hangover.
Selected work
A few examples of the kind of work I lead. Placeholders for now — swap in your real case studies and results by editing src/components/site/work.tsx.
About me
I'm Lindy — I lead SEO and content strategy, and my north star is simple: make sure the right people can actually find you. That means solid technical foundations, data that tells the truth, and content that genuinely helps instead of just chasing an algorithm.
I'm also an AI enablement ambassador. I've spent years helping teams fold AI into how they work — not as a gimmick, but as a real way to scale great work and cut the busywork. I bring the strategy and the judgment; AI brings the speed.
My toolkit
"Good SEO was never about tricks. It's helpful content, honest data, and now AI to scale it — all pointed at one goal: making sure the right people find you."
Lindy Murphy
SEO & Content Strategy Leader · AI Enablement Ambassador
Questions you're probably thinking
The stuff people usually ask me about working with AI.
So what exactly do you do?
I make sites discoverable. That's SEO, content strategy, and the data behind both — and I lead teams in using AI to do all of it at scale. Short version: I help the right people find you, and I help your team keep it up.
Isn't SEO just keywords and sneaky tricks?
It really isn't anymore (and honestly, the tricks stopped working years ago). Modern SEO is genuinely helpful content, strong technical foundations, and real data. I optimize for humans first — search engines are just along for the ride.
What does "AI enablement" actually mean?
Helping teams use AI in their real day-to-day — the right workflows, the right guardrails, the right training — so it saves actual time instead of becoming another tool nobody opens. I turn AI from a buzzword into a habit.
Can you work with my existing team?
That's kind of my whole thing. I lead and upskill teams rather than replace them. You'll end up with people who are more capable and workflows that don't fall apart when I leave the room.
Strategy only, or do you get hands-on?
Both. I set the direction and happily dig into the data and the content myself. That's the whole point of AI enablement — it lets me do more, not just talk about it. (This site? I made it with AI, no code required.)
Let's get you found
Want to grow organic traffic, level up your content, or get your team genuinely good with AI? That's my favorite kind of conversation. Drop me a line and I'll actually write back — like a real human.
Send a message
Tell me what you're cooking up. No idea too weird.